In the rapidly advancing landscape of today's interconnected world, where technology seamlessly merges with our daily experiences, the demand for innovative and interactive brand identities has never been more pressing. As we stand at the precipice of a future defined by Augmented Reality (AR) and Voice-empowered Artificial Intelligence (AI), it becomes imperative to envision brand identities that transcend traditional static imagery, inviting users and customers into dynamic, engaging experiences.

This project embarks on a visionary journey, using the iconic Starbucks logo as a captivating case study. By reimagining brand identity as more than just a visual representation, we aim to showcase the transformative potential of interactivity in fostering profound connections with users and customers. Through the integration of cutting-edge technologies, we will demonstrate how the Starbucks logo can evolve into a multi-sensory and responsive entity, forging a stronger and more intimate bond with its audience.

Imagine a Starbucks logo that not only graces coffee cups and storefronts but comes to life through AR, allowing customers to interact with it in real time. Picture the logo responding to voice commands, providing personalized recommendations, or sharing delightful anecdotes about the origins of your favorite brew. This isn't just about reinventing a logo; it's about redefining the very essence of brand identity in the digital age.

By embracing this forward-thinking approach, Starbucks can not only stay ahead of the curve but also position itself at the forefront of the next technological leap. This visionary project is a testament to the limitless possibilities that lie at the intersection of brand identity and emerging technologies, ushering in a new era of engagement, excitement, and enduring customer loyalty. Get ready to witness the Starbucks logo evolve from a static symbol to a dynamic, interactive companion, paving the way for a future where brands truly come to life in the hands of their customers.

Quick video Overview

Explore the project's evolution, from discovery and defining the scope to ideation, design, and the final proposed solution. Uncover challenges and intriguing insights gained along the way, providing a comprehensive journey through each stage of development.

Explore the project's evolution, from discovery and defining the scope to ideation, design, and the final proposed solution. Uncover challenges and intriguing insights gained along the way, providing a comprehensive journey through each stage of development.

Delving into the rich tapestry of Starbucks' iconic logo, I conducted a captivating journey through its evolutionary timeline, unraveling the intricate layers that define its aesthetic evolution over the years.

Research from McKinsey.com on the value of design shows the benefit of how design improves financial performance after tracking design practices across 300 publicly listed companies, over 5 years across three industries medical technology, consumer goods, and retail banking.

During the ideation phase, I envisioned a dynamic Starbucks logo springing to life, gracefully reaching out to customers and beckoning them to savor a cup of coffee. Despite scouring the internet, I found no comparable projects, prompting me to download various Starbucks logo concepts. These inspired me, forming the foundation for a captivating mood board to bring my design vision to fruition.

I started the design process in Adobe Illustrator where I created the elements to be animated which compresses the different body parts that will be animated after that I saved the file and it was ready to be imported into Adobe After Effects.

I imported the Adobe Illustrator file elements to Adobe After Effects and added motion and keyframes to create different animation sequences to get the desired result.

Final render result